Virgin Money

The challenge

Now with over 3.2 million UK customers, Virgin Money is going from strength to strength, with its mission to make banking better. We were asked by the Virgin Money team to help them, help their customers to travel worry-free, by making sure they had the right Travel Insurance in place, ready for their winter sun or snow adventures.

virgin-winter

The campaign

Armed with an award winning product, some great insight into what travel insurance purchasers look for, and a fantastic brand toolkit – we developed “Winter the way you want it”, a campaign designed to inform customers that wherever they go, and whatever they want to do on their holidays this winter, we have the right travel insurance product for them.

virgin poster
virgin poster

Outside, In-store, Online

The campaign translated cross-channel running both in branch and online, and is so new – it’s too early for results.

virgin poster
virgin poster