Social bottoms out!
No, I’m not talking about the end of Social Media as we know it! Don’t fear, it’s still going great guns as a digital channel which creates audience engagement.
I’m talking about where links to your Social channels sit on your web page. Tradition has it that they sit at the top. High and lofty in the top navigation bar, along with your telephone number and generic email address. This template suited desktop browsers, where critical information needed to be prominent at the top of the page, usually in the top right, as people read left to right.
However, as browsing habits have evolved and mobile browsing has overtaken desktop, so web design has had to adapt to scrolling. In fact trends show the first section of a web page, which has historically been the most valuable, above the fold ‘real estate’ on a desktop web page, is now quickly passed over on mobile devices as people scroll past it to the information further down the page.
So what does this mean for your social links and contact details? They need to move from the top banner, to the bottom, as the sign off for the page. As users scroll down to the bottom of the page, it makes sense that the call to action sits here in the most prominent place.
The way audiences use the web is constantly evolving and it’s important that businesses reflect this in the way they build their website. Nothing annoys users more than a disjointed online experience. Intuitive design which reflects how the majority of users browse the web will increase time spent on your site and build a positive experience of your brand.
If you’d like to know more about evolving your website to create a positive user experience, then please get in touch. We’d be happy to talk you through it.