Social Media round-up: June 2016

A quick look at last month’s happenings on Social Media, from product to status updates.

Facebook introduces Slideshow

Sharing photos and videos has always been an essential part of Facebook. In order to make sharing better, and compete with Snapchat’s Stories, Facebook is rolling out its new feature Slideshow.

Slideshow will sync with your phone’s Facebook app and when you have taken five or more photos or videos in 24 hours Facebook will gather these into a slideshow and create a preview at the top of your News Feed. This feature was previously tested through Facebook’s photo-sharing app, Moments — but now it’s rolling out to all users.

Twitter introduces #stickers

Twitter has announced #stickers which gives iOS and Android users ability to add stickers to their photos. You will also be able to view and click stickers on Twitter.com.

After a photo with a sticker on it is tweeted, it will become searchable, with the sticker acting as a visual hashtag. Tapping on a sticker will take you to a new timeline, where you can see how people all over the world use that sticker in different ways.

Snapchat has more daily active users than Twitter

Snapchat now has 150 million people using the service each day, Twitter has less than 140 million users interacting with the service each day.

The numbers are huge and comes at the same time that the brands are coming to Snapchat. Qantas is the latest major brand to sign up with the social media platform in order to connect with a new younger audience.

snapchat

Mark Zuckerberg puts tape over his webcam

Mark Zuckerberg posted on Facebook with the intention of promoting Instagram’s incredible user numbers – 500 million people now use Instagram every month and 300 million every day. However, he given away more about himself then he intended!

The picture shows that there is tape covering the webcam and tape covering the laptop’s microphones.

Don’t be surprised that the richest millennial and coder on the planet still uses simple hacks to protect his privacy, especially as this is only weeks after Zuckerberg’s social media accounts were hacked.

Twitter confused Iceland Foods with, well, Iceland

When England lost 2 – 1 to Iceland in the Euro 2016 tournament, the internet then went on to confuse Iceland Foods with Iceland the team and some glorious Twitter marketing ensued from the team behind Iceland Foods twitter account.

This was perfectly timed and a great example of reactive marketing.

 

Carlsberg even jumped into the action.

Oh, and Demi Lovato lasted an entire 24 hours without any social media!

Author

Eva

Eva

Account Director