We are proud to have collaborated with Great Western Railway, for many years. The British rail industry is unique and our knowledge of how it works, our understanding of those who work within it, is how we deliver a wide range of effective strategies, initiatives and communication solutions.
We manage and produce two major publications for GWR, one customer facing, the other a monthly employee newsletter distributed to over 6000 colleagues home addresses. To promote greater engagement with key business messages, and ensure that every colleague receives the latest issue we distribute a printed version as well as creating a digital e-book for them to read on-the-go.
GWR attend a number of key County Shows across the South West. We deliver these events, including concepts, sponsorship, event management, promotion and PR, and on-site management for the duration of the shows. The shows are a great vehicle for the public to gain unprecedented access to GWR staff, including Station Masters who regularly man the stands. Data is collected for marketing purposes and the event ROI is calculated on cost per lead.
