NatWest Black

Added value services for customer accounts

We were asked to promote the exclusive Black Card account with added value services to internal colleagues and external customers.

We needed to target high net worth customers that fit the preferential criteria and the bank advisers who service these customers.

• Creative design
• Print concept generation
• Copywriting
• DM campaign planning and launch
• Internal comms plan implementation

Proteus designed and produced the print materials with appropriate messaging / imagery tailored for target customer segment of joint internal and external campaigns to communicate the Black Card product features.