Providing some much needed clarity for renewable energy customers.
Powering a cleaner, greener future. Good Energy are a force for good in the energy market, led by inspirational mum, scientist and businesswoman Juliet Davenport. With ambitious five-year growth targets the business decided to rebrand, to facilitate it’s planned move from a niche to mainstream market position.
With a six week schedule to work to, we really had to make things happen. Using strategic planning and creative thinking we worked hand-in-hand with Good Energy to re-shape the brand to reflect all the vibrancy, authenticity and integrity of the business.
We have launched new national customer acquisition campaigns, creating an eye-catching media campaign across a wide variation of national publications, from The Telegraph to Good Housekeeping, with a reach of over 2.6 million and regionalised leaflets, delivered through door drops to nearly half a million households.
For the first time, the annual Hay Festival was powered entirely by Good Energy, who also sponsored a stage at the Festival for the third year running. We supported the event with targeted onsite promotions, which resulted in increased brand awareness.
